Work & Expertise
About Anastasia
Director-level marketing leader with 14+ years of experience and a proven track record of delivering measurable results across complex, multi-revenue environments - including hotel, residential, spa, and food & beverage. Experienced in aligning marketing with sales and broader business objectives to drive performance at scale.
Anastasia Smith is a luxury hospitality marketing executive specializing in building iconic brands through strategy, storytelling, and scale. With a foundation in Forbes Five Star hospitality, she has led marketing, public relations, and brand strategy across multimillion-dollar properties, including luxury hotels, residential portfolios, luxury spa, fitness clubs, and highprofile food and beverage destinations.
Her work spans over 100 integrated campaigns annually - combining creative vision with data-driven execution to deliver measurable business results, including significant revenue growth and sustained increases in digital engagement.
Anastasia’s expertise includes fullscale campaign development, creative direction, influencer and partnership strategy, and multichannel media execution across digital, social, PR, and experiential platforms. She has collaborated with leading agencies, global creators, and media partners while serving as a brand spokesperson and leading high-performing teams.
Known for her ability to translate brand vision into impactful, revenue-driving campaigns, Anastasia brings a balance of strategic leadership and hands-on execution. She consistently elevates brand positioning, enhances guest experiences, and drives performance in competitive luxury markets.
Collaborating across departments to ensure marketing initiatives are aligned with broader business objectives and executed consistently at scale.
Cross-Functional Leadership
Campaign Performance Optimization
Continuously evaluating and refining campaigns to maximize ROI, engagement, and revenue impact.
Data-Driven Strategy
Leveraging analytics and consumer insights to inform campaign direction, audience targeting, and performance tracking.
Alignment with Sales & Revenue
Partnering closely with sales and revenue teams to support segmentation, need periods, and demand generation across key business segments.
A structured, performance-driven marketing approach rooted in data, cross-functional alignment, and continuous optimization.
Anastasia's Marketing Approach
Portfolio & Services
Explore Anastasia's work
Editorial & Photoshoots
Strategically curated photoshoots designed to define and elevate brand identity while supporting overall marketing and revenue objectives. From casting and styling to art direction and final execution, each visual is developed within a broader brand and campaign strategy - ensuring consistency across all touchpoints and alignment with target audiences, key business segments, and demand periods. Content is created to not only reflect a modern luxury aesthetic, but also to enhance brand positioning, support integrated marketing campaigns, and drive engagement across digital, social, and on-property channels. Performance Highlights: • Visual content supported campaigns generating 3.5M+ impressions and strong engagement growth. • Enabled high-performing seasonal activations and sold-out experiences. • Strengthened brand consistency across multi-channel campaigns supporting revenue growth.
Cinematic Brand Storytelling
High-impact video campaigns developed from concept through execution, designed to elevate brand positioning while driving measurable engagement and revenue performance. Each campaign is built on a strategic foundation - aligning with business objectives, target segmentation, and key need periods - to ensure content not only enhances brand perception but also supports demand generation across digital and social platforms. Performance Highlights: • Drove up to +28% F&B revenue growth through integrated campaign execution. • Generated 3.5M+ impressions and 65% engagement growth across digital platforms. • Delivered sold-out seasonal activations through targeted demand-driving strategies. • Contributed to +17.5% increase in room revenue through aligned marketing initiatives. • Supported ~20% growth in wedding and events revenue through integrated campaigns and partnerships.
Design & Marketing Collateral
Strategically developed brand materials designed to support integrated marketing initiatives, communicate with clarity, and reinforce overall business and revenue objectives. This includes digital, print, and campaign assets created within a broader marketing and sales framework—ensuring consistency across all guest touchpoints while supporting brand positioning, segment-specific messaging, and demand generation efforts. Each asset is designed not only to elevate brand storytelling, but also to support sales initiatives, enhance guest engagement, and drive performance across marketing channels. Performance Highlights: • Developed collateral supporting group, wedding, and event sales initiatives. • Enabled consistent brand execution across multi-channel campaigns and guest touchpoints. • Supported integrated campaigns contributing to revenue growth and demand generation.
